As embodied intelligence moves from the laboratory to the factory floor, and as the industry shifts from a “technological race” to the “challenge of mass production”, a major event bringing together the core players of the global robotics industry is delivering a significant achievement in mass production here in Shenzhen.
22–24 April, under the operational guidance of the Guangdong Provincial Department of Industry and Information Technology and the Shenzhen Municipal Bureau of Industry and Information Technology, and with academic guidance from the Shenzhen Institute of Advanced Technology of the Chinese Academy of Sciences, jointly organised by the Shenzhen Robotics Association and Messe Stuttgart,FAIR plus 2026 Robotics Industry Networking Event, officially opened in Hall 9 of the Shenzhen Convention and Exhibition Centre (Futian).
The scale of this year’s exhibition has doubled from 7,500 square metres in 2025 to 15,000 square metres, bringing together over 500 enterprises from across the industry chain, more than 50 core sectors of embodied intelligence, over 70 major concurrent events, and more than 200 leading industry figures, and is expected to attract over 2,500 overseas trade visitors and more than 50,000 trade visitors in total. Here, there are no isolated exhibition stands, only a closely-knit industry community; there is no empty hype, only the genuine journey and tangible achievements of robotics, from research and development through to mass production.
More than just an exhibition
Redefining the Connectivity Paradigm in the Robotics Industry
FAIR plus takes the supply chain and innovative technology as its core focus, setting its sights on the industrial transformation driven by the deep integration of artificial intelligence and robotics, and aims to build a comprehensive, collaborative ecosystem platform covering technology, capital, application scenarios, talent and standards. The exhibition, withFour Core Systems, building a comprehensive industrial ecosystem to support the mass production of robots, and addressing the pain points across the entire value chain—from prototyping to mass production, from technology to the market, and from the domestic to the global stage:
System 1FIRST Academic-Industry Forum
Connecting the global academic community with industry pioneers, bridging the gap between cutting-edge research and industrial application.
System 2POWER Industry-Finance Empowerment Summit
Linking industrial capital with innovative enterprises to resolve funding challenges facing business development.
System 3UNITE: Building a Shared Technology Ecosystem
To jointly develop industry standards and open-source communities, and to create a platform for technical professionals to exchange ideas.
System 4MATCH Supply and Demand Matching Conference
Precision-matching technology with specific application requirements to promote collaborative innovation across the industrial chain.
This exhibition attracted even moreA group of the world’s leading industry decision-makers and procurement experts have joined forces FAIR plus Circle of Friends: The VP of Supply Chain at Sunday Robotics (USA), the Head of Production and Supply Chain at Neura Robotics (Germany), the "Father of Thai Robotics" (who spearheaded a funding scheme for the procurement of 1,000 humanoid robots by Thai universities), and the Head of Supply Chain Investment at Zhiyuan Robotics were all in attendance;A high-profile gathering of exclusive domestic core buyer groups: BYD, Huawei Technologies, Foxconn, GAC Group, Fuyao Glass, Dongfeng Nissan, Huayang Group, Flex, Shenzhen Airlines, CITIC Group and others were all in attendance; At the same time, heads of robotics and humanoid robotics divisions from dozens of leading industry enterprises—including FAW Group, Changan Automobile, Desay SV, Dongfang Jinggong, Huqin Technology, Midea Group, Lens Technology, Honor Terminal and Xpeng Motors—were on site to connect with supply chain resources and discuss bulk procurement and technical cooperation, thereby achieving a precise alignment between global industrial resources and China’s smart manufacturing capabilities.
Leading Academic Figures + Industry Experts
Discussing the Future Blueprint for Embodied Intelligence
Mass production requires technological maturity and convergence. This exhibition brings together the world’s leading academic and industrial expertise, establishing a direct link between the laboratory and the factory, and addressing the core technical challenges involved in the mass production of humanoid and industrial robots.
At the international level, global industry leaders—including the Secretary-General of the International Federation of Robotics (IFR), the Managing Director of the Automation and Robotics Division of Germany’s VDMA, and the President of the European Robotics Association—will share insights into global robotics market trends and opportunities for international cooperation; At the academic level, a team of leading domestic scholars spearheaded by Academicians Guo Lei and Chen Xin, in collaboration with the editorial board of *Science Robotics*, presented cutting-edge breakthroughs in biomimetic perception, general-purpose manipulation and large-scale embodied intelligence models; At the industrial level, key executives from companies including Tencent, UBTech, Yuejiang, Midea and Hikvision will analyse the commercialisation pathways and technological evolution of humanoid and industrial robots.
Concurrently, the *Shenzhen Robot Industry Development White Paper (2025)* was published and the *Research on “Robotics+” Application Innovation Scenarios* – two authoritative industry reports. It also launched the first National Safety and Emergency Rescue Robotics Competition and initiated the compilation of the *Service Robotics Application Technician* curriculum for schools, providing comprehensive guidance on policy, data, application scenarios and talent development to support the industry’s transition to mass production and commercialisation.
Direct Link Between Supply and Demand
25 closed-door matchmaking sessions, securing firm orders
The ultimate goal of mass production is the market. With “demand driving supply” at its core, FAIR plus creates a precise and efficient platform for matching supply and demand, enabling technology to find its application and products to be converted into orders.
Held during the exhibition25 closed-door supply-and-demand matching sessions on collaborative innovation within the industrial chain, covering all scenarios including manufacturing, commerce and logistics, healthcare, elderly care services, commercial communities, and safety and emergency response. Major clients such as FAW Group, CNOOC, Vanke, Shenzhen Metro, Jomoo Kitchen & Bath, and Nanshan District People’s Hospital announced hundreds of genuine procurement requirements on site, whilst technology providers and clients engaged in precise one-to-one negotiations to finalise partnerships face-to-face.
Outstanding achievements in overseas partnerships: The Europe session will focus on supply chain coordination and technological cooperation between China and Europe, whilst the Asia session will feature the high-profile announcement of Thailand’s government procurement plan for 1,000 humanoid robots. Concurrently, one-to-one meetings will be organised with representatives from Switzerland, Japan, Silicon Valley in the US, the UAE and other countries, to open up global sales channels for Chinese robotics companies and facilitate the large-scale export of domestically produced robots.
Joint Standard-Setting + Ecosystem Development
Laying a solid foundation for the long-term development of the industry
Mass production is not a battle fought by a single company, but rather a collaborative effort involving the entire industrial ecosystem. FAIR plus has joined forces with leading organisations in the sector to build an infrastructure ecosystem that supports mass production, addressing the common challenges faced by companies during the mass production process.
With regard to joint standard-setting, in collaboration with organisations such as the China Information Association, TÜV Rheinland and the Shenzhen Institute of Advanced Technology of the Chinese Academy of Sciences, has advanced the development of three national standards and two industry association standards, covering core areas such as embodied intelligence datasets, robotics training grounds and humanoid robot wiring harness components, with a view to establishing uniform specifications for mass production and securing a leading role in shaping industry standards; In terms of ecosystem services, Siemens Xcelerator provided digital manufacturing solutions, Jiali Creative shared a comprehensive guide on avoiding pitfalls throughout the entire process from prototyping to mass production, whilst ROSCon China and Open Source China fostered an open-source development ecosystem; TÜV Rheinland provided insights into compliance requirements for global expansion, offering end-to-end services covering everything from R&D and prototyping to mass production, and from domestic sales to global market entry.
A Flurry of New Product Launches
31 open mic sessions, witnessing technological evolution
The exhibition features an ‘Open Mic’ new product launch area,31 product presentations and new product launchesA collective showcase, comprehensively demonstrating the mass production capabilities and innovative achievements of China’s robotics industry. From core components such as integrated joints, dexterous grippers and servo systems, to complete units including humanoid, industrial and service robots, and further to embodied intelligence algorithms, simulation platforms and production equipment, leading enterprises and innovative up-and-comers competed side by side, showcasing a comprehensive upgrade of robotics—from hardware to the ‘brain’.
Shenzhen’s home ground
A Global Window on China’s Robotics Industry
As the heart of the world’s largest robotics market, Shenzhen—with its comprehensive robotics industry chain, leading AI technology and vibrant innovation ecosystem—has become the permanent home of the FAIR plus industry network. This exhibition not only serves as a central showcase for the mass-production achievements of China’s robotics industry, but also acts as a vital global hub for collaboration in embodied intelligence—leveraging China’s mature manufacturing capabilities to provide hardware development kits for new entrants to the global robotics sector; and utilising complete products such as humanoid robots to offer model validation hardware platforms for new players in the global AI sector, thereby helping China’s robotics industry consolidate its position at the core of the global hardware ecosystem.
The exhibition attracted authoritative national media outlets such as CCTV Finance, Xinhua News Agency, Economic Daily and Science and Technology Daily; mainstream financial media including 21st Century Business Herald, Cailian Press and Securities Times; as well as local core state-run media such as Southern Daily, Shenzhen Special Zone Daily, Shenzhen Satellite TV, Southern Metropolis Daily, Guangzhou Daily and Yangcheng Evening News, as well as leading industry media outlets such as 36Kr, Titan Media, Robot Development and Transmission Network, all attended the event to provide on-site coverage. Through in-depth interviews, on-site coverage and special features, these major media outlets provided comprehensive coverage of the exhibition’s grandeur and the industry’s innovative achievements. Bolstered by this extensive and authoritative exposure, FAIR plus’s influence within the industry was further amplified, bringing China’s mass production capabilities in robotics to the public eye and projecting them onto the global market.
< 关于FAIR plus >
Over the past decade, China’s robotics industry has experienced rapid growth. As the world’s largest robotics market to date, China has validated the scalability and reliability of its domestically developed core components through large-scale industrial applications. Meanwhile, its overall robotics manufacturing capabilities are increasingly being exported to global markets.
At the same time, the robotics industry is integrating more closely with AI, experiencing a possible change in the technological paradigm: AI is moving from the information world to the physical world, and robots are moving from specialised intelligence to generalised intelligence. This process will surely brew and unleash more opportunities. Against this background, from 2025, Shenzhen Robotics Association (SRA), together with domestic and international academic authorities, industry elites, industrial organisations, as well as people from all walks of life who care about the development of the industry, will co-found the world's first robotics development and technology exhibition, FAIR plus, to promote global robotics development through supply chain and innovative technologies. We will take supply chain and innovative technology as the entry point to promote the development of the global body-intelligent robot industry.
< 机器人全产业链接会FAIR plus2026 >
1. Event dates: 22–24 April 2026
2. Venue of the exhibition: Hall 9, Shenzhen Convention and Exhibition Centre (Futian)
3. Exhibition area: 15,000 m²
4. Format of the event: Full-chain display of FAIR plus
• FIRST Conference: Forum on the Academic and Industrial Frontiers of Intelligent Robotics
• 2026 POWER Robot Future Conference
• The MATCH series of supply-and-demand matching events for collaborative innovation across the industrial chain
• The UNITE Series: Building an Ecosystem Through Technical Standards and the Technical Community
• Overseas Connections Session + Open Mic + Parallel Events + …
5. Scale of the exhibition
• Over 50 sectors within the embodied intelligence robotics industry
• Physical displays from over 500 upstream suppliers and finished-product manufacturers in the robotics industry chain
• Over 50 concurrent events, over 200 speakers
• Over 2,500 overseas trade visitors and over 50,000 trade visitors in total
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